TOURISM, WELL-BEING AND
SUSTAINABILITY.
Prior to the COVID-19 pandemic, travel and tourism formed one of the world’s largest and fastest growing industries. In 2019, with over 1.5 billion visitor movements across international borders, the sector employed more than 1 in 10 people worldwide. While this enormous, pervasive and deeply complex industry is often a force for positive transformation, it is also associated with a myriad of negative economic, environmental and social impacts.
As the industry has expanded, issues surrounding overtourism and the sector’s contribution to climate change have become the big-ticket items to urgently address. Yet, if we’re honest, we can see that planners and policy-makers (and the industry generally) have been struggling to respond, and that a key element of this struggle is the effectiveness of stakeholder engagement processes. Just how do we overcome these deficiencies to make destination management systems more purposeful and efficient?
At the destination level, tourism critics and commentators argue that solutions can only be found through dialogue and engagement between host communities, governments and businesses. At Planet Happiness we believe the solution is to position host-community well-being front and centre. Indeed, developing tourism to support host community well-being is systematically embraced and globally advocated in the Global Sustainable Tourism Council’s Sustainability Criteria.
Planet Happiness brings innovation to tourism planning and management systems, making them more inclusive, engaging and purposeful, with the ability to co-create solutions that:
Planet Happiness is ready and able to support destinations seeking to advance their competitive edge through more inclusive, more responsible and more purposeful approaches to tourism planning.
As the industry has expanded, issues surrounding overtourism and the sector’s contribution to climate change have become the big-ticket items to urgently address. Yet, if we’re honest, we can see that planners and policy-makers (and the industry generally) have been struggling to respond, and that a key element of this struggle is the effectiveness of stakeholder engagement processes. Just how do we overcome these deficiencies to make destination management systems more purposeful and efficient?
At the destination level, tourism critics and commentators argue that solutions can only be found through dialogue and engagement between host communities, governments and businesses. At Planet Happiness we believe the solution is to position host-community well-being front and centre. Indeed, developing tourism to support host community well-being is systematically embraced and globally advocated in the Global Sustainable Tourism Council’s Sustainability Criteria.
Planet Happiness brings innovation to tourism planning and management systems, making them more inclusive, engaging and purposeful, with the ability to co-create solutions that:
- relieve pressure on host communities, natural and cultural assets, and attractions;
- deliver greater equity in the distribution of tourism dollars;
- reduce the sector's carbon emissions, which threaten not just the liveability of destinations but life on the planet as we know it.
Planet Happiness is ready and able to support destinations seeking to advance their competitive edge through more inclusive, more responsible and more purposeful approaches to tourism planning.