WHO WE ARE.

Planet Happiness is a TOURISM and BIG DATA project of the  Happiness Alliance

Our mission is to focus the attention of all tourism stakeholders on the well-being agenda......
​...and use tourism as a vehicle for development that demonstrably strengthens ​destination sustainability and the quality of life of host communities.

At Planet Happiness, we work with all tourism stakeholders to position host-community well-being front and centre. ​

WHAT WE DO.

​Planet Happiness helps destinations advance their competitive edge through more inclusive, more responsible and more purposeful tourism planning.

Using the state-of-the-art Happiness Alliance's Happiness Index survey, which is based on Bhutan's pioneering approach to measure Gross National Happiness. Planet Happiness measures the happiness of residents living in World Heritage sites and beyond.

​We harvest data that directly measures how individual residents and destination communities view their well-being.

HOW WE DO IT.

We partner locally to deploy the Happiness Index  - an OECD recognised & scientifically valid comprehensive tool that provides a direct experience of how well-being is measured.
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We analyse data to produce one-page destination score-cards and in-depth data-rich reports. Our reports spark conversations about tourism and destination well-being and how this relationship can be strengthened.

WHAT WE MEASURE. 

Based upon Bhutan’s ​Gross National Happiness (GNH) domains, the factors of happiness we measure are:

• Community 
• Environment
• Life-long learning, arts & culture
• Psychological well-being      
• Government
• Health 

• Standard of living
• Economy
• Social supoort 
• Time balance
• Satisfaction with life  
• ​Work
• ​Tourism

Why Happiness Matters

JOIN US TODAY.

Build your understanding of what this project is about and take the Happiness Index survey !
It takes around 10-15 minutes to complete.  At the end, you'll receive your own personal assessment of your happiness and well-being compared with all survey takers. Your personal identification data will never be used or shared. We adhere to the strictest data privacy codes.

Take the Happiness Index

OUR PARTNERS.