OUR MISSION. 

To focus the attention of all tourism stakeholders on the well-being agenda; and use tourism as a vehicle for development that demonstrably strengthens ​destination sustainability and the quality of life of host communities. 

OUR PRINCIPAL AIMS.

Emphasising our mission, Planet Happiness has two principal aims: 

01 Principal Aim.

To highlight and strengthen the relationship between tourism and the well-being of host communities.

02 Principal Aim. 

​To deliver a high impact media campaign that raises global awareness and participation in the Gross National Happiness (GNH) and "Beyond GDP" agenda.

VALUES, PURPOSE, VISION.

Values

Our values are care, compassion, comprehension, and collaboration.

Purpose

Our purpose is to advocate the imperative to value and measure travel and tourism's contribution to individual and destination well-being; to support happiness in World Heritage sites and beyond through awareness raising, happiness measurement, community-based action and win-win solutions to achieve the UN SDGS & address problems facing sustainability, happiness, heritage and tourism today.

Vision

We envision happy, sustainable heritage sites, host communities, and tourism.

Planet Happiness is a project of the ​Happiness Alliance, a 501(c)3 nonprofit registered in the United States.

As a project of the Happiness Alliance, Planet Happiness adheres to the same Privacy Policy.   

​The Planet Happiness name is copyrighted by Happiness Alliance, Laura Musikanski & Paul Rogers © 2018

All donations are tax-deductible.