Steve Noakes has been involved in the travel and tourism industry for over 40 years, and is a long term advocate for sustainable tourism practices across the Asia Pacific region. He is founder of Pacific Asia Tourism, an international project management company focused on tourism’s capacity to contribute to the Sustainable Development Goals and the Global Code of Ethics for Tourism. He is Director/part-owner of Ecolodges Indonesia & EcoSafari Indonesia, operating ecolodges and inbound tours with a wildlife and biodiversity conservation focus across Indonesia and Chairperson of Binna Burra Mountain Lodge in the world heritage listed Lamington National Park in Australia. Some two decades ago he laid the ground-work as the lead Asia Pacific representative in the development of the Global Sustainable Tourism Council. He has also been an active participant on the Panel of Tourism Experts within the United Nations World Tourism Organisation, and the UNWTO World Committee on Tourism Ethics and contributing to a number of UNWTO projects in Asia and East Africa Steve has served as an Adjunct/Visiting Professor in Sustainable Tourism, at Universities in Australia, Norway and Finland. Nowadays, he is an Adjunct Industry Fellow at the Griffith Institute for Tourism, Griffith University, Australia, and over recent years, has been teaching the full semester Sustainable Tourism & Indigenous Cultures, subject at Bond University, Gold Coast, Australia.