Daisy, or Sheng Wang as she's known in China, is a leading tourism expert of China's younger generation. Making exceptional use of her cross-cultural knowledge and marketing expertise, Daisy has led a series of innovative branding and promotion projects for over 60 of China’s leading tourism provinces and cities.
Based in Beijing and Madrid, Daisy worked closely with the former China National Tourism Administration to brand and promote “Beautiful China” to the world and is regularly called upon to share her views and opinions at UNWTO and PATA events and seminars. In 2015, Daisy helped launch the China World Heritage Tourism Promotion Alliance in Beijing and later supported the compilation and launch of the China World Heritage Tourism Report.
Based in Beijing and Madrid, Daisy worked closely with the former China National Tourism Administration to brand and promote “Beautiful China” to the world and is regularly called upon to share her views and opinions at UNWTO and PATA events and seminars. In 2015, Daisy helped launch the China World Heritage Tourism Promotion Alliance in Beijing and later supported the compilation and launch of the China World Heritage Tourism Report.
