OUR MISSION.
To focus the attention of all tourism stakeholders on the well-being agenda; and use tourism as a vehicle for development that demonstrably strengthens destination sustainability and the quality of life of host communities.
OUR PRINCIPAL AIMS.
Emphasising our mission, Planet Happiness has two principal aims:
01 Principal Aim.To highlight and strengthen the relationship between tourism and the well-being of host communities.
02 Principal Aim.To deliver a high impact media campaign that raises global awareness and participation in the Gross National Happiness (GNH) and "Beyond GDP" agenda.
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VALUES, PURPOSE, VISION.
ValuesOur values are care, compassion, comprehension, and collaboration.
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PurposeOur purpose is to advocate the imperative to value and measure travel and tourism's contribution to individual and destination well-being; to support happiness in World Heritage sites and beyond through awareness raising, happiness measurement, community-based action and win-win solutions to achieve the UN SDGS & address problems facing sustainability, happiness, heritage and tourism today.
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VisionWe envision happy, sustainable heritage sites, host communities, and tourism.
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